How ‘2-Minute Maggie’ becomes India’s favorite snack?

Maggi noodle was launched in 1984 by Nestle. In 1980s, instant noodles was an entirely new category, the challenge was to establish an entirely new product and yet find a relevant consumption benefit in the market. Maggi was, therefore, positioned as snack made for children who like to experiment food and was billed as a ‘fast to cook and good to eat snack’.

“Mummy Bhook Lagi – Bas 2-Minute” was a rendition of this approach. It fit well with the mother’s child caring relationship. These ads became so popular that “Bas 2-Minute” instantly reminded Indian consumers of Maggi noodles and the Rs. 2.50 per 100gm Maggi was an instant success.

Health Factor was gaining importance in those days. Several other brands like Hindustan Unilever launched the Knorr Soupy noodles for a healthy afternoon snacking option. Maggi did not want to stay behind, It rolled out a new noodle with a multi-grain variant called Multigrainz and aggressively advertised it as a nutritious food for kids. Maggi tops it all by being the market leader with the maximum share in its bowl.

A journey of Maggi in India:

Year 1984: Nestlé India announced the launch of its MAGGI of India Noodles range.

Year 1997: Nestle changed the taste of Maggi noodles, but it proved to be a failure.

Year 1999: Maggi reintroduces the old formulation and revived sales with the punchline “Fast to Cook, Good to Eat”.

Year 2000: Maggi noodles became the leader in instant noodles space.

Year 2005: Marketing strategy to keep Maggi brand fresh and as a healthy product with its tagline “Health Bhi, Taste Bhi” with the launch of Maggi Atta noodles.

Year 2009: Maggi celebrates 25 years of Maggi noodles with “Me and Meri Maggi” campaign and the launch of Maggi Pazzta.

>>>>— Me and Meri Maggi campaign invited consumers to share their Maggi moments. As a part of this promotional drive, magi launched a website, where the consumer could upload their Maggi moments and their favorite Maggi recipes or stories hit with the company will get a chance to be featured on Maggi packets or ads.—<<<<

Year 2012: Amitabh Bachchan has been made the brand ambassador of Maggi. Maggi’s Do minute Mein Khushiyan with Amitabh Bachchan was launched in 2012. Maggi had generally stayed away from the celebrity endorsements. In general, mother and child have been the celebrities for Maggi for the longest time. With its only exceptions, when Preity Jinta promoted the Rs.5 Chotu Maggi and the family packs.

Year 2015: A year of crisis for Maggi in India. A three-decade-long relationship was at stake, Maggi went down to zero in just a month. A nationwide ban was imposed on Maggi by FSSAI (Food Safety and Standards Authority of India) due to high amount of lead found and No MSG label on its back that didn’t match with the safety standard. Prior to the ban, Maggi owned nearly 80% of the market share in the instant noodles segment. In the blink of an eye, its share plummeted to zero.

It was a state of emergency for Nestle India. The company was neither prepared for it nor did it have any immediate plan of action to overcome it. It only played with fire by initially denying the allegations of a hazardous composition of Maggi. But when it was proven guilty for the second time, the customers were furious. Maggi was losing not only its market share but also credibility. Nestle announced a recall of all its instant noodles from the markets and destroy 27000 tonnes (400 million packets having a valuation of 320 crores) of Maggi within forty days.

Year 2016: Nestle India relaunched Maggi in the market. Nestle India said all samples of Maggi Noodles Masala have been cleared by three National Accreditation Board for Testing and Calibration Laboratories-accredited labs as mandated by the Bombay High Court.

Big B in the new campaign is a storyteller who narrates the stories given by the consumers. The aim is to bring back the segments of consumers who moved away from the brand since they have grown up. A powerful celebrity as a brand ambassador adds a big boost which is the need of the hour for Maggi with so many competitors around. The problem with such a heritage brand is that communication becomes boring over a period of time and it needs the right energy to move ahead and face the competition.

Maggi has captured the hearts of millions in India again because it understands the needs of people and manages to meet these demands. For example, in the 1980s, when there was a huge increase in the number of women joining the workforce, Nestle India introduced Maggi 2 Minute Noodles to the Indian crowd.

This is how Maggi revolutionized the instant food industry, particularly the instant noodles segment. When eating habits of people changed, Maggi tweaked its products to include low-fat bouillons. When Maggi was launched in India in the 1980s, there was no direct competition from instant noodle brands. However, there was competition from other snacks that Indians had been fond of for decades, and these included samosas, pakoras, and sandwiches.

However, most of these snacks are purchased from roadside stalls and are relatively unhygienic and unhealthy. So, Maggi positioned itself as the only hygienic homemade brand. It decided to target working women who did not have much time to prepare elaborate meals in the kitchen. However, Maggi realized later, through surveys, that children were the largest consumers of Maggi noodles. And then Maggi repositioned its brand towards the kid’s segment and included various promotional tools such as sketch pens, color pencils, and fun books to entice children. And this worked wonders for the brand.

Due to its promotional activities, Maggi’s annual growth grew by 15% during its initial years, and today, Maggi is the leading brand in the instant noodles segment in India, with a market share of 79.3%. in its bowl.

Being a pioneer in the noodles market in India has definitely given Maggi a boost and first mover’s advantage over other brands. Maggi is slowly but surely widening its market to reach out to more and more people. Maggi’s products come in travel packs as well as bulk packs, to cater to those who look for convenience while traveling and those who are price sensitive and prefer to purchase food in bulk.

Maggi is one of the few brands to have taken the time to understand its consumers and their requirements, that is why it is no. 1 choice and of course the most successful brands, not only in India but in the world.

The Origin and Cooking Techniques of Awadhi Cuisine

The origin land for Awadhi Cuisine or Lucknowi Cuisine is the capital of Uttar Pradesh, Lucknow and its nearby places. In the early stages, the British termed Awadh as “oudh” which was derived from “Ayodhya”, a region in the state of Uttar Pradesh. This region was ruled by many rulers but the history was made during the reign of “Nawab of Awadh“. Nawab Asaf-Ud-Daula was the first known ruler of Lucknow who began to change the city into a city of culture and enhance its cuisine. During his time is when they had gastronome of cuisine and many cooks began to arrive. During those days the experience cooks who cooked food for big gatherings in large quantities called “Bawarchis” who were brilliant at what they do. At that time lots of competition has happened where cooks used to compete with each other to show their culinary skills by providing with a wide variety of food to please their Masters (Daroga-e-Bawarchikhana).

It takes an Awadhi chef a long time to properly understand how to correctly use spices, how to select, toast and blend the spices together to create a proper flavour. It is much harder than it sounds. There are easily fifty spices used regularly, but in total it’s more than 150. The most common are Hing, Liquorice, Black Peppercorn, clove, Caraway Seeds, Cumin, Coriander, Chilies, Fenugreek, cinnamon, saffron, green cardamom, and mace.

‘Dastarkhwan’ is where people sit around and enjoy the food prepared by the bawarchis. This is the place dining spread is laid ceremonially. It is said that the richness of Awadh cuisine not only lies in the variety but the type of ingredient used to make the dish.

Some of their authentic cooking techniques include:

  1. Baghar:

    Baghar is a method of tempering a dish with spices in hot oil or ghee when making any curry dish. Tempering is done before the curry is made or before any dal preparation with the help of a ladle at last to give a finishing taste.

  2. Dhungar/ Dhunger:

    A smoking procedure used to flavor meat dishes, dals, and rice. A live coal is placed in the center of a betel leaf or shallow onion peel and placed along with the other ingredients to smoke it.

  3. Dum Dena:

    Dum means breathe, the process is done by cooking in a sealed large pot, wherein a semi-cooked ingredient is placed in a vessel which is cooked over slow charcoal fire. One of the famous dish cooked by this process is Biryani or Dum Pukht Biryani.

  4. Galavat/ Galawat:

    The process of adding softening agents to meat in order to tenderize it. One such preparation is Galavati Kebab. Papain, Kalmi Shora are few softening agents which are used in this process.

  5. Ghee Durust Karna:

    This is the process of removing the raw flavor from the ghee or oil so that it does not overpower the flavor and aroma of the dish. The ghee is reduced after adding the kevra water and cardamom and then stored after straining it for further use.

  6. Loab:

    It is a term used to refer a final stage of cooking when the oil used in the cooking rises at the surface and floats on the top giving a finished appearance to the dish. Roganjosh is one such preparation in which oil floats at the top after the dish is done.

  7. Moin:

    The process of shortening a dough by kneading the flour with fat. This makes the final product crisp and flaky. This process is used to make parathas and pooris.

  8. Gile Hikmat:

    A Persian influenced method where the whole meat is stuffed with nuts and spices and wrapped using a banana leaf, covered with a clay and buried deep about 4-6 inches deep, a slow fire is then placed on top for cooking. It is cooked for about 6-7 hours.

  9. Ittr:

    Using perfume in many dishes is the key factor in Lucknowi cuisine, mainly they use perfume taken from the musk deer.

The Lucknow dastarkhwan would not be complete unless it had the following dishes:

  1. Qorma (braised meat in thick gravy)

  2. Salan (a gravy dish of meat or vegetable)

  3. Qeema (minced meat)

  4. Kababs (pounded meat fried or roasted over a charcoal fire)

  5. Bhujia (cooked vegetables),

  6. Pasinda (fried slivers of very tender meat in gravy)

  7. Gullati (rice pudding)

  8. Kheer (milk sweetened and boiled with whole rice to a thick consistency)

  9. Sheer khurma (a rich, sweet rice dish boiled in milk)

  10. Muzaffar (vermicelli fried in ghee and garnished with saffron)

As we dig deep into the Lucknowi Cuisine we discover the Characteristic taste and flavors of this region, this will make you recreate the authentic flavors of the Awadhi cuisine at your kitchen. It is often said that Awadhi cuisine is Mughlai cuisine but it is not, Awadhi cuisine may have a slight influence from Mughal but both the cuisine varies. Awadhi cuisine is one of the old & richest cuisines of India has now become limited in a small region.

History of Authentic Mughlai Recipes | India Canteen

In the 16th century, Mughlai recipes originated in the royal kitchens of the Mughal Emperor Babur. Authentic Mughlai recipes were rich and cooked with aromatic spices, nuts, and dry fruits during that time in Indian history. The flavors of Mughlai can range from mild to spicy and are associated with their distinct aroma and use of whole, dried and ground spices.

Evolution & Distinct Features:

The autobiography of Babur named ‘Babarnama’ mention about various Mughlai recipe items including Kebab prepared out of sheep. Authentic Mughlai recipes have an extreme influence on the culinary styles and regional cuisines of present-day India, Bangladesh, and Pakistan and its cooking style are applied in traditional Indian Cuisine, particularly in Delhi and Uttar Pradesh as also in the South Indian city of Hyderabad. The cuisine also marks its influence in Karachi (Pakistan), especially among Muhajir who migrated from different regions of India during the Partition of India and Pakistan. The Mughal cooking techniques also had a deep influence in the Awadh region which eventually led to the development of the Awadhi cuisine of Lucknow (Uttar Pradesh).

The Mughals were Muslims by religion and thus did not eat pork and as Hindus did not consume beef thus meat of these two was not a part of Mughlai cuisine. The primary non-vegetarian dishes would comprise of meat of goat, sheep, and venison. The most special feature of Mughlai cuisine is the unique use of ground and whole spices and the remarkable aroma that gives each dish a different and exotic taste. Extensive use of dairy products like milk, cream, and butter in various gravies and curries makes the traditional Mughlai cuisines quite rich and heavy and also make the dishes mouth-watering with foodies ending up licking their fingers.

Making of Indian Mughlai Food

The making of Mughlai food is likely time-consuming and involves a number of flavored sauces and butter based curries. Nowadays most Indian restaurants convert Mughlai dishes as mild to medium-hot cream and nut-based gravies, rice dishes with lots of nuts, dried fruits, and rich creamy desserts where you should expect spices like cinnamon, cardamom, cloves, and nutmeg. These famous Mughlai gravies pair well with rice and bread.

The Mughlai dishes vary with both vegetarian and non-vegetarian, common dishes that feature traditional Mughlai flavors include biryani, kebabs, kofta (meatballs), pulao (or pilaf), and different tandoori items. Examples of these traditional dishes include Mughlai chicken, Mughlai biryani, Mughlai paratha, malai kofta, reshmi kebab, kadhai gosht, and murg tandoor. A wide range of traditional Mughlai sweet dishes like bread pudding shahi tukra, barfi, kalakand, and falooda.

Let us have a quick look at some of the most famous recipes:-

Popular Mughlai Dishes:

Biryani:

Biryani is a mixed rice made with aromatic spices and seasonings among other ingredients and prepared with great accuracy giving it a yummy and exotic taste. There are two major categories of Biryani like vegetarian and non-vegetarian that vary in ingredients used according to different regions they belong to or according to the meat used. Hyderabadi Biryani is the most famous variety of Biryani, also a signature dish of the Hyderabadi Muslims. The vegetarian biryani is also called Tehari. It was developed so that the Hindu who works for the Muslim Sultans can taste this rice delicacy.

Haleem:


Haleem also known as Khichra is a very famous casserole prepared with wheat, barley, lentils, rich spices, rice, and meat. This dish is cooked very slowly that takes up to seven to eight hours and ensures a fine blend of all the ingredients to give it a perfect paste-like consistency. This dish is a street food and occupies a special place across the globe during the months of Ramadan and Muharram.

Mughlai Paratha:

Mughlai Paratha is prepared with whole-wheat flour stuffed with a mix of ingredients including keema or minced meat, eggs, chopped onions, green chili and pepper among others. This bread delicacy remained among many Mughlai cuisines that made their way to the undivided Bengal and today counts among the most popular heavy snacks items of Kolkata, India as well as in Bangladesh.

Murg Musallam:


Murg Musallam is one of the most exquisite Mughlai dishes that according to sources was a favorite dish of the Sultan Muhammad bin Tughluq of Delhi at that time and also remained popular among the royal Awadhi Mughal families. The dish comprises of a whole chicken prepared with different spices and seasonings with the main ingredients like egg, tomato, ginger, and onion.

Navratan Korma:


Navratan Korma is a vegetarian delicacy from the Mughal kitchen, a vegetarian korma that is prepared out of vegetables, nuts, and paneer. Navratan means nine gems and this dish is usually prepared out of nine different vegetables.

Kebabs:

The origin of the variety of Indian Kebabs that are usually eaten as snacks or starters trace back to the Mughalai cuisine that includes appetizing dishes like Boti Kabab and Reshmi Kebab. Traditionally each of these dishes based on grilled meat has a distinct set of ingredients including an exclusive combination of spices and unique cooking procedures. With time, cooking procedures including grilling and roasting developed in preparing varied forms of kebabs, some of the popular ones being shish kebab, shammi kebab, doner kebab, Tunde ke kebab, and tikka kebab.

Rogan Josh:


Rogan Josh is originally a Persian lamb dish that was brought to Kashmir, India by the Mughals and has now become one of the staples of Kashmiri cuisine. Traditionally it is a gravy dish comprising of braised lamb chunks prepared with browned onions, ginger, garlic, and yogurt and seasoned with spices like clove, cinnamon, cardamom and bay leaves.

Pasanda:

Another delicacy from the royal Mughal kitchen is Pasanda, the name of which is probably derived from the Urdu word ‘pasande’ which means favorite. It is traditionally a rich lamb curry made of lamb legs that are flattened into strips and marinated with ingredients like chili powder, yogurt and a combination of spices for hours. The marinated lamb legs are then fried with other ingredients like onions, coriander, and chilies among others.

Sweet Dishes/Desserts:

Kulfi:


Kulfi is a popular frozen dairy-based dessert that probably originated in the 16th century during the Mughal Empire. The term Kulfi is derived from a Persian word which means a covered cup. It is a mixture of thickened milk seasoned with saffron and pistachios that is frozen in a metal cone and later served with falooda, a kind of noodles prepared from starch, and garnished with pistachio nuts, saffron and ground cardamom.

Sheer Khurma/Korma:


It is a very popular Muslim vermicelli pudding that is prepared during festivals like Eid ul-Fitr and Eid al-Adha. The main ingredients of this dish, the name of which literally means milk with dates, are whole milk, vermicelli, dates, and sugar, while rose water, almonds, raisins, pistachios, saffron, cloves, and cardamom are added depending on the choice of the region.

Firni:

Firni is a kind of rice pudding that is set and served in a shallow earthen dish. This rice-based sweet is garnished with saffron, pistachios and chopped almonds.

Shahi Tukra:

Shahi Tukra is a rice bread pudding that is especially prepared during Muslim festivals like Eid and on the month of Ramadan. The ingredient of this delicious dessert includes bread, dry fruits, and condensed milk and is seasoned with cardamom.

Top 10 Easy Diwali Special Sweets Recipes | India Canteen

Diwali or Deepavali is the special and one of the biggest festival which is celebrated all around India. It symbolises the spiritual victory of light over darkness and good over evil. In India, no celebration is complete without sweet recipes. Diwali is a time of exchanging sweets and gifts. During this festive celebration, all the temples, homes and shops are brightly decorated.

Special sweets are the highlight of every Indian festival. A great variety of sweet recipes are prepared during Diwali. It adds much more enthusiasm to the festive spirit. In this Diwali, light up your kitchen with our festive sweets recipes. Some of these can be prepared in advance and others almost needs no worry, so it can be made 1-2 days earlier.

Your guests will surely give compliments for these ultimate delicious sweets. You just need to spend very less little time in the kitchen to see the bright smiles on everyone’s faces. We bring to you our easy Diwali recipes from across the country:-

  1. Rasgullas:

    Rasgullas are a very special sweet for every occasion. They are round shaped sweet made of chhena, an Indian cottage cheese dough. These milk based desserts are cooked in sugar. Rasgullas originated in Orissa.

  2. Gajar Ka Halwa:

    This mouthwatering dish is prepared in almost all the homes of India. Gajar Ka Halwa is a sweet prepared from carrot and milk. The carrots are grated and then cooked in Milk. Celebrate Diwali with Gajar ka halwa to make the festival a more memorable affair.

  3. Puran Poli:

    Puran Poli, which is also known as Obbattu is a very famous dish that is prepared in Karnataka. It is also very popular in Maharashtra. Obbattu is a sweet and flat bread with stuffing of sweet and coconut. It comes in many varieties including peanut, coconut, sugar, Tur Dal, Sesame seed etc. A pinch of turmeric is added to it to make it look yellowish.

  1. Anjeer Barfi:

    Anjeer Cutlet is a delicious Cashew sweet. It is long cylindrical in shape. Although most people buy it from shops, but it can be prepared at home.

  1. Adhirasam:

    This dish is prepared in Tamil Nadu and it is a traditional sweet of South India. It is made of rice flour, butter, jaggery & cardamom powder which is sprinkled on the top. It is a famous sweet, especially for the occasion of Diwali. The most important part of making the adhirasam sweet is its syrup(paagu). The syrup makes it really tasty.

  1. Mysore Pak:

    Another famous sweet from Karnataka which is very delicious. Its original name was Mysore Pak as it was made from the flour of Masoor Dhal. It was initially prepared for a royal family of Mysore Palace. After that it was renamed Mysore Pak. The dish contains a good amount of Butter, Ghee, Gram flour and Sugar. The sweet is very soft and spongy and it melts in the mouth.

  1. Kaju Katli:

    Cashew Barfi or Kaju Katli is a special Diwali sweet. Kaju barfi is made of sugar and cashew nut powder. It is in the shape of flat diamond. As compared to other sweets, Kaju Barfi is expensive. So, why not make it at home?

  1. Gujia:

    Gujia is a very famous sweet of North India, Rajasthan. It’s a traditional sweet of Diwali made from Maida flour and is stuffed with khoya. It is a special dish, traditionally prepared for Diwali. It is known by different names according to states (for eg. Karanji, Karachika, Ghugra, Kajjikayi etc). In different states, the filling of this dish varies. Like in Uttar Pradesh, the filling is done with sweetened khoya and nuts while in Goa, filling is done with shredded coconut, jaggery and nuts.

  1. Laddus:

    Laddus are small sweet ball Indian sweets basically made with flour, nuts, sugar, jaggery, ghee or depends on its different varieties. A Diwali is incomplete without laddus. They are also available in many varieties like Til Ladoo, Coconut Laddu etc.

  1. Gulab Jamun:

    This list will be incomplete without the special mention of Gulab Jamun. It is made of Khoya, Wheat flour, chenna(pressed milk curd), cardamom and rose water. It is prepared using pure ghee. The name of the sweet Gulab Jamun is derived from Persian word gulab meaning ‘rose water’. The word jamun refers to a fruit of South Asia which is similar in shape and size to that of Gulab Jamun.

    For recipes from all around the world visit>>> http://tastyfix.com/

Top 5 Healthy Soups to keep you warm in Winter

A Soup has the power to do what a medicine or a therapy never can – soothe and relax you in an inexplicable way when you’re down with cold, cough and fever. It’s by far the most comforting and delicious food, not to mention, healthy too.

Nothing is more comforting than a bowl of hearty soup on a chilly day, especially when it’s ready in 20 minutes or less. In this early winter season, we bring you five different kinds of Indian soups that will keep you warm in this weather. In this list all the soups benefits you differently and each one is unique in flavor.

  1. Pepper Rasam:


    Winters are synonymous with common cold and cough. Besides right medication, it is necessary to consume comforting and effective foods. The spices in Pepper Rasam and the ingridients in this soup help in digestion and soothe your senses, and therefore is a perfect recipe for incessant sneezes and running nose.

    How to prepare : Method

    1. Soak the tamarind in a cup having warm water in it, extract its juice and throw away the pulp. Grind small amount of cumin seeds, pepper and garlic for a few seconds in a mixer.
    2. Take tamarind extract, add chopped tomatoes, turmeric powder, crushed pepper, cumin, garlic, salt and curry leaves. Boil them together.
    3. Once it is starting boiling, keep the flame low and let it simmer for 10-15 minutes or until the raw smell of the tamarind goes off.
    4. Heat a table spoon of ghee and add mustard seeds in it.
  2. Lemon Coriander Soup:


    Lemon is a very rich source of vitamin C, which in turn to helping in build immunity from cold and cough during winters. Take this soup hot in the evening for a comforting experience.

    How to prepare : Method

    1. Cut all the vegetables into triangles (optional) , blanch and refresh.
    2. Prepare coriander stock with fresh coriander and water.
    3. Add cleaned prawns cut in to dices.
    4. Add salt, lemon juice and white pepper according to taste.
  3. Miso Soup:


    The nutrients in mushrooms are different and having high number of protein and other nutritions from those of other vegetables and provide the vitamin B, folate, pantothenic acid and also biotin. Mushrooms also contains D group of Vitamins that helps keep bones strong and fights several disease. Mushroom Nimbu Ka Ras is a brilliant comibination of health and flavour!

    How to prepare : Method

    1. Heat some oil (ghee) in a pan, add mushroom and cook till it gets dry.
    2. Remove mushroom, and add garlic, onion in the same oil, and sauté.
    3. Add water and bring it to a boil.
    4. Adjust Heat, add spring onions, cream.
  4. Murgh Makkai Shorba:


    This soup contains Corn that is an excellent source of fibre, potassium and baby corn kernels are source of folate. When combine with chicken, Murgh Makkai Shorba makes for a soup rich in health as well as taste.

    How to prepare : Method

    1. Heat some oil(ghee) in a pan, add garlic, cumin seeds.
    2. Add garlic and saute, corn paste and cook.
    3. Add chicken and cook, adjust heat.
    4. Yoy may garnish with chopped coriander, and chicken dices.
  5. Carrot and Beetroot Soup:


    This soup contains beetroot that is rich calcium, potassium, iron, folic acid, fiber and also anti-oxidants and in the other hand carrots are an excellent source of A group of vitamins. Beetroot also helps in cleaning the kidneys and gall bladder. The darker the orange carrot, the higher is the beta carotene. Carrot and Beetroot also very beneficial for children as it benefits their vision, skin and immune system.

    How to prepare : Method

    1. Heat small amount of oil (ghee).
    2. Add bay leaf, cumin and ginger to it.
    3. Add chopped carrot, beetroot and green chillies. Cook the stuff for 5 minutes.
    4. Add water. Once its starting getting boil, strain and make a puree. Adjust the heat.
    5. Strain the puree. You may garnish it with diced beetroot and carrots.

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Sharad Navrati Special Recipes 2018 | India Canteen

Sharad Navratri 2018 is almost here, and one look around is enough to tell how eager all are to welcome the season of festivities. The word ‘Navratri’ means ‘nine nights’ in Sanskrit. It is that festive time of the year when many pray, observe fast and worship ‘Goddess Durga’. Goddess Durga has 108 Names and 9 Avatars that are worshiped in these 9 days, one on each day. During this festive season people give up non-vegetarian food and many others also try reducing intake of onion and garlic from their meals.

Celebration means every day you would get to relish on a different kind of delicacy. So Here we have Navrati Special recipes with ingredients, nutrition values and method to prepare. You can enjoy these recipes and tingle your taste buds during these fasting days:

  1. Sabudana Khichdi:


    Sabudana Khichdi is an easy to prepare dish. It is a commonly made recipe during fasting season as it is a healthy recipe and delicious too if prepared properly. This recipe is considerably easy. It takes a well experienced cook to get the nice texture in the sabudana pearls.

    How to Prepare: Method

    1. Heat the oil in a pan and then add cumin, hing & curry leaves.
    2. When they sizzle, add chopped potatoes and saute for 2 minutes after then add chopped tomatoes & green chilli and cook well for few minutes.
    3. Add salt, turmeric, chilli powder, garam masala, sugar and coriander and mix it well again. Remove water from sabudana and mix it well in the pan.
    4. Add some peanut powder & chopped ginger
    5. Mix everything slowly & cook for 3 minutes. Add lemon juice in it Garnish with coriander.

    Delicious khichdi is ready. Enjoy it

  2. Makhana Kheer:


    Makhana Kheer is the simplest and in the most delicious recipe to make. Its creamy and beautiful texture tastes delicious whether served hot or cold. Rich in protein and calcium, makhana (fox nut/ lotus seed) combines beautifully with low-fat milk to make a creamy and delicious kheer.

    How to Prepare: Method

    1. In a large vessel, pour in the milk, break the makhanas into smaller pieces, add them to the milk and let it boil gently for about 30 to 45 minutes without covering it, till the milk start boiling down and the seeds looks softy.
    2. Add sugar according to the taste and stir for a few more minutes.
    3. Add small amount of pistachios, almonds, saffron and cardamom powder, cook it well again.
  3. Navratri Kaddu:


    Kaddu (Pumpkin) is loaded with lots of nutritions and is often used in prasad/bhog or at home. Kaddu Ki Sabzi is one of the popular dishes prepared during Navratri fast and it pairs well with chapati and poori. It’s sweet and tangy taste can not be compared with any other vegetable.

    How to Prepare: Method

    1. Peel the pumpkin and then scoop out the fibres, seeds in the centre before cutting it into cubes.
    2. Heat the oil in a kadahi and add coriander, chili powder, turmric powder and cumin seeds. When they begin to splutter, add the ginger and salt.
    3. fried till lightly coloured and add the pumpkin.
    4. Stir-fry on high heat till it looks glossy then add garam masala, amchoor powder and sugar. Mix well.
    5. Reduce heat, cover and simmer till cooked through. Stir 3-4 times. Then garnished with chopped coriander leaves.
  4. Crunchy Potatoes:


    During Navratri, Crunchy and crispy potatoes topped with green chutney and curd – so flavorful and delicious!! One of the most favorite finger food of children and adults alike! Crunchy and crispy potatoes make snacking look good. These are easy to eat as well as easy to cook.

    How to Prepare: Method

    1. Wash and peel the potatoes then boil the potatoes in pressure cooker.
    2. Take one whistle in pressure cooker. Once potatoes become warm. Dice them in cubes.
    3. Heat small amount of oil (ghee) in a pan, deep fry the diced potatoes till crispy and golden. Remove them on an soaking paper to remove excess oil from it.
    4. Sprinkle red chilli powder, cumin powder and salt immediately after removing on soaking paper.
      Serve hot.

    Note: You may use Rock Salt instead of regular salt while fasting

  5. Banana Walnut Lassi:


    Try making this super easy and healthy Banana Walnut Lassi to give your Navaratri mornings a boost of health and have a great day ahead. Celebrate this auspicious occasion with fun, grandeur and with delicious & healthy food recipes.

    How to Prepare: Method

    1. In a food processor or mixer add greek yogurt, whey powder, walnuts, chestnut honey and bananas.
    2. Blend it well till smooth and creamy.
    3. You may garnish it with chopped walnuts.

    Its done, Enjoy !!

History & The Secrets Behind ‘Jalebi’ | India Canteen

Jalebi is a crispy, crunchy, juicy Indian dessert that can be best described as funnel cakes. This sweet street food can beat the taste when dipped in cold curd and it will surely make you run for a single bite, jalebi is found across India and also in Iran, Africa, West Asia and many more countries.

It is fried in the hot oil, using a cotton fabric cloth and carefully soaked in the sugar syrup. It would not be wrong to say that the process of making jalebis is no less attractive than the final product on your plate. You can have jalebis alone, or with a samosa but best combination is with creamy rabdi. A glass of piping hot milk or chilled milk with crunchy hot jalebis is a popular breakfast in several cities like Haridwar and Indore.

Did you know your favourite dessert recipe i.e Jalebi that you see across all sweet shops or morning breakfast shops in your city is not Indian but a West Asian or a Persian import?

Yes, you heard us Right !!

Our very own crispy, hot and sweet jalebi is not an Indian recipe but we have made it our own. Originally it is a version of sweet dish “Zolabiya” or “Zalabiya”.

Zalabiya is a festive dessert in iran, enjoyed by everyone during the iftar parties of Ramzaan. In 13th century, Muhammad bin Hasan al-Baghdadi (writer) collected a total of about 260 recipes of that time and highlighted them in his cookbook, ‘Kitab al-Tabeekh’, where ‘Zalabiya’ was mentioned for the first time.

In the 15th century, the makeover of Jalebi from Zalabiya happened when the Jain author Jinasura talked about it first time in the famous holy writ called ‘Priyamkarnrpakatha’ . In his holy writ it is said that jalebi was introduced to the Indian subcontinent by our not-so-friendly Persian Turkic invaders. According to The Hobson-Jobson Anglo-Indian dictionary, the Indian word Jalebi is derived from the Arabic word zulabiya or the Persian zolbiya with the onslaught of Turkish and Persian traders. From 15th century till today, this sweet dish began to be known as Jalebi and became a compulsory part in festive occasions, weddings, Indian breakfast and even temple bhog/prasad.

The preparation of Jalebis is considerably not so difficult. In a large pot whisk refined flour, yogurt and sufficient water to a smooth and pouring consistency batter. Cover and keep in a warm place to ferment for minimum 1 day. Transfer the batter into a jalebi cloth, gather the edges and make a tight potli. The cloth filled with the batter is squeezed with adequate pressure from top to make concentric circles turning them over gently a few times, till they are evenly golden and crisp, and than transferred to the sugar syrup, which sometimes may also contain hints of saffron (for the perfect orange hue). Once the jalebis soak the sugar syrup for 2-3 minutes, take them out of the syrup and they are ready to serve hot.

This dish is not to be confused with similar sweets and variants like Imarti, Paneer Jalebi, Mawa Jalebi, Afgaan Jalebi etc.

Shradh (Pitru Paksha) Special Satvik Recipes 2018

Special Satvik Food is prepared and offered to the ‘Brahmins’ during Shradh/Pitru Paksha period; it is believed that whatever is given to them reaches to our grandparents. Shradh, also known as Kanagat in North India, begins on the last full moon day of the Hindu month of ‘Bhadrapad’. This year Shradh/Pitru Paksha will end on October 8th, 2018.

Pitru Paksha 2018 started on September 24th, 2018. Hindus across India are observing this 15-day Shradh in order to pay homage to the grandparents, especially through offering special food to them. This period is referred to as mourning period. In this 15 days Shradh period, Hindus avoid eating non-vegetarian, smoking and drinking alcohol food as it is considered inauspicious. It is generally advised to follow a simple diet and avoid preparing lavish feasts. Some people avoid onion and garlic in their food as well, however, there are many who don’t follow this ritual any more.

We list down some simple satvik dishes that you can consume during this entire period.

  1. Cocktail Kheer:

    Kheer is a sweet recipe prepared with carrots and milk. The combination of these ingredients make this dish yummy. The tasty fruits will also add to the flavor and texture of the kheer and add some dry fruits for some crunch.
  2. Pudina Rice:

    Pudina rice is a peppery flavored mint dish that is easy and quick to prepare. Refreshing taste of the rice will not need any accompaniment unless you want to add some yogurt in it. This healthy and simple dish does not require garlic or onion, so you can prepare it any time of the day during pitru paksha.
  3. Kaddu ki Sabzi:

    The combination of kaddu ki sabzi and poori is awesome. An easy and light recipe cooked thoroughly in a variety of masalas, you wouldn’t have to necessarily cook it with onions and garlic. Kaddu ki sabzi (pumpkin) and poori is the best during this period.
  4. Dal Palak:

    Dal Palak is just the right dish because spinach comes in this season. It is thinner in consistency, simple yet tasty. A warm and delicious dish with the goodness of lentils, spinach and mild spices, you can easily skip the ginger-garlic addition in the recipe.​
  5. Guar ki Phali:

    Guar is available now and is very easy to make. It is cooked with spices and yogurt. You wouldn’t have to spend a lot of time to prepare it. Combine moong dal or toor dal with it to make your meal wholesome.
  6. Bajre ki Khichdi:

    Khichdi made with bajra and moong dal can be a wholesome lunch for you. This recipe does not need any garlic or onion and can be made quickly. A small amount of ghee (a drop) on top will make it taste even better.
    A warm and comforting khichdi can be a complete lunch for you.
  7. Thapi Vadi:

    This traditional and tasty recipe is known by many names in different parts of Maharashtra. It is known as Masvadi , Patavadi, Besan Vadi, Pithlyachi Vadi. This snack, when combined with curry can also be served as a main dish.
  8. Shradh Special Thali:

    Last but not least, Brahmin food is very important on the day of Shraddha in the Father’s side. According to the scriptures, on the day of Shraddh, the fathers themselves present themselves as Brahmins and take food. Therefore, every devotee should make a Brahmin feast in the house on the day of Shraddha of his ancestors.

    These simple dishes are not only seasonally delightful but will also keep the essence of Shradh or Pitru Paksha intact; that is to keep it satvik and vegetarian.

Janmashtami: Special Sweets for Lord Krishna’s Birthday

Janmashtami celebrates the birthday of Lord Krishna. Sri Krishna Janmashtami is celebrated on the eighth day of the dark fortnight in the month of Shravana. Lord Krishna was the son of Devaki and Vasudeva and his birthday is celebrated by Hindus as Janmashtami or Gokulashtami. Hindus celebrate this festival by fasting, worshipping and staying up until midnight to offer prayers to the lord Krishna .

Janmashtami is celebrated all over India in slightly different ways because of this reason it has many names like Krishnashtami, Saatam Aatham, Gokulashtami, Ashtami Rohini, Srikrishna Jayanti, Sree Jayanti. In Maharashtra it is called Dahi Handi. People celebrate it by making a human pyramid and breaking an earthen pot filled with curd that’s tied at a height.

We all know about lord Krishna’s love for milk and milk related products and that’s the reason he is also known as ‘Govinda’.

  1. Dhaniya Panjiri:


    On the festival of Janmashtami a healthy and nutritious Dhaniya Panjiri prepared with coriander powder, sugar and dry nuts as a prasad. A simple prasad, which takes few minutes from start to finish!

  2. Rasmalai:


    Rashmalai is an all-time favourite Bengali delight, soft, spongy soft and spongy cottage cheese patties (chenna) in dry fruit laced saffron floating in sweet milky syrup.

  3. Rabri:


    Rabri or Rabdi is a sweet, condensed-milk-based dish and a popular North Indian dessert made by boiling the milk on low heat for a long time until it becomes thick and changes its colour to yellow.

  4. Kesari Phirni:


     is the easiest dessert 

  5. Peda:


    Mathura is one of the most popular pilgrimage places for the followers of Lord Krishna and this sweet dish is very very special out there. Peda or Milk Peda prepared with condensed milk and milk powder and flavoured with cardamom and pistachios.

  6. Mishti Doi:


    Mishti Doi is a popular Bengali dessert. It is different from regular sweet. Mishti doi is prepared by boiling milk until it is slightly thickened and then sugar is added for sweetening it.

  7. Paneer Kheer:


    Paneer Kheer is a special version of usual Kheer made by using cottage cheese, rice, broken wheat, or vermicelli with milk and sugar. It is flavoured with cardamom, raisins, saffron and cashew nuts.

  8. Kalakand:


    Kalakand is a traditional and delicious dessert, variation of burfi, soft and grainy in texture. Only two ingredients are main in this dessert i.e. milk and sugar. Everything else is just optional.

  9. Cham Cham:


    Cham Cham is traditional Bengali sweet made with fresh chenna and pressure cooked in thick sugar syrup in cylindrical shape. Main ingredients are milk and khoya. Cham Cham is more delicious than normal rasgullas.

  10. Basundi:


    Basundi is a traditional sweet from Maharastra, Gujarat and from Karnataka too. Basundi is prepared by using sweetened and thickened milk with chopped nuts, flavoured with cardamom and saffron.

Top 5 Dessert Recipes for Raksha Bandhan | India Canteen

Raksha Bandhan is a traditional festival which celebrates the healthy bond of love and care among siblings. It is an ancient festival of strengthening the sibling’s relationship in a beautiful style. Sister perform Pooja and tie Rakhi on the wrist of their brother. They also pray for the well being and good health of each other.

Raksha Bandhan festival is also famous for the sweets and various desserts. All the Hindus prepare some delicious food items to celebrate this memorable day at home. Raksha bandhan celebration is considered incomplete without having some mouthwatering desserts. The sweets are best to spread the joy and happiness to the siblings. Sisters also cook their favorite recipes to impress brothers on the Rakhi.

Here we have few special desserts prepared for the raksha bandhan festival. Select the ones that your brother or sister likes and enjoy these desserts with them:

  1. Semiya Kesari:


    Semiya Kesari is a delicious kesari recipe made with vermicelli and the best part is, it is very quick to make and needs very little ghee unlike other kesari recipes that are oily in nature. This semiya kesari is perfect to serve for guests and family members. You can keep it in fridge for 3 days and serve hot as well as cold.

  2. Kaju Katli:


    These kaju katli are the way they are actually meant to be – thin, smooth, melt in the mouth made with cashew nuts, quick and easy to make and last long. Blend cashews and milk in a blender until it becomes a fine paste. Mix paste and sugar and cook over low heat stirring till the mixture leaves the sides of the pan, and becomes a dough like paste.

  3. Malai Rabri Ghevar:


    Ghevar comes under the special category of dessert that can only be found during the festival Rakhsha Bandhan. You can easily make it at home and surprise your family members. It requires a special pan with good density, should be approximately 12 inch deep and 7-8 inch broad.

  4. White Sponge Rasgulla:


    White Sponge Rasgulla is one of the famous Indian desserts made by curdling milk then separating the chenna. The drained chenna is kneaded and then rolled to balls. These are cooked in sugar syrup till they turn light and sponge.

  5. Rashbhari Rasmalai:


    The all-time favourite Bengali delight soft, spongy chenna cakes floating in sweet milky syrup. These spongy chenna are cooked in sugar syrup first to make them fluffy. No matter which way you are going to prepare, the taste of this Bengali dessert is so much pleasurable. Rasmalai is a melt in the mouth sweet with juice and cream in every bite.