Tag: maggi company profile

How ‘2-Minute Maggie’ becomes India’s favorite snack?

How ‘2-Minute Maggie’ becomes India’s favorite snack?

Maggi noodle was launched in 1984 by Nestle. In 1980s, instant noodles was an entirely new category, the challenge was to establish an entirely new product and yet find a relevant consumption benefit in the market. Maggi was, therefore, positioned as snack made for children […]